E-COMMERCE FASHION STORE iOs App CASE STUDY
Seamless, secure shopping for modern & vintage fashion
Project
Passion Project
ROLE
UX/UI Designer
Tools
Figma, Paper & Pencil
YEAR
2023
Project description
The goal was to develop a straightforward, reliable, and user-friendly app that benefits both buyers and sellers.
Timeline
2 Weeks
Background
Vint was created to provide fashion enthusiasts with an easy, secure, and scam-free platform for buying and selling used clothing.
Catering to those who love a modern twist on vintage style.
Vint aims to make the online shopping experience as seamless as possible.
Problem
Despite the rising popularity of secondhand fashion, users often struggle with assessing the actual quality and condition of items due to a lack of transparency.
The prevalence of scams and fraudulent ads further erodes users' confidence, making them reluctant to complete purchases.
Process
Research & Planning
I conducted market research to pinpoint challenges and preferences in fashion e-commerce.
Based on user needs and market trends, I defined target audience segments and outlined key features.
Design & Testing & Optimization
Implemented user reviewing, garnered key insights, and improved the interface grounded on these discoveries.
Transaction Flow
Users report saving significant time and boosting productivity with a user-friendly interface featuring clear CTAs.
Positive User Feedback
High user positive reviews highlight the app's intuitive interface.
Implementation
I used adaptable agile techniques to build an e-commerce app for native iOS from scratch, prioritizing feature development based on user feedback.
Solution
Verified Buyers & Sellers
To prevent scams, the Vint app uses a verification badge to indicate that an account is authentic and verified.
This involves submitting a profile photo, sharing a social media link, and undergoing a review process.
Smoothness of the Payment Process
Effortless merging with focus on a familiar, user-friendly with compelling CTAs, and clear layout.
Control & Authenticity Insurance
Offering a service for control and authenticity insurance and free shipping.
Learnings
While working on my UX/UI design project for an e-commerce app, I saw just how crucial it is to prioritize user needs.
This experience has deepened my understanding of how effective design can improve both the accessibility and enjoyment of shopping.